After working as a publicist for a multitude of record companies in New York (Arista, RCA, Imago) and as Vice President of Publicity and Artist Relations for Universal Music Publishing (as the first ever in-house publicist for a music publishing company), Deborah Radel struck out to run her own publicity firm, DRPR, in 1997 - based in Los Angeles and New York. As the first ever in-house publicist for a music publishing company, Radel is one of the few publicists who also represents top songwriters and producers helping them tell their story. Additionally, DRPR is a first-call for some of the top music industry executives for PR. Radel helps executives utilize press to build their profile, and her private list of clients are some of the top executives inside the record companies, management firms and beyond. As a 35 year veteran of the entertainment industry, Deborah Radel is one of the top rated publicists in Hollywood.

DRPR is a full service boutique public relations firm that specializes in music, entertainment, technology and gaming. With each project, DRPR creates a strategic media plan tailored to each individual client to maximize visibility and meet goals. By targeting both traditional and non-traditional media including television, print, online, radio and other outlets, DRPR has consistently delivered innovative, successful media campaigns for a vast array of clients that include recording artists, songwriters and producers, music management companies, corporate executives, film projects and production companies, as well as fashion, beauty, sports, tech and startups.